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UNLOCK THE MIND
BEHIND THE GRIND

What Is The Apex Competitive DNA Assessment?
 
Most athletes train their bodies. Few ever truly understand their minds.
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Apex Competitive DNA Assessment a first-of-its-kind personality assessment built specifically for athletes. It uncovers the mental patterns, motivational drivers, and leadership traits that define how you compete — so you can train smarter, lead better, and unlock your full potential.
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Whether you’re an elite competitor, a rising star, or a coach guiding the next generation, Apex gives you the clarity, structure, and insight to level up your game from the inside out.

Start With The Apex Competitive DNA Assessment

Before you can train like an elite athlete, you need to understand what drives you.


The Apex Competitive DNA Assessment is the first step in our mindset performance system—an 80-question online test that reveals your competitive archetype, strengths, and key areas for growth.

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You can purchase the DNA Assessment as a standalone, one-time product, or access it as part of a monthly Apex membership for continued growth.​​

💡 How It Works: The Apex Growth Path​

1️⃣ Step One:


Take the Apex Competitive DNA Assessment

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One-time purchase OR included in any membership level

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Receive your Apex Profile, Radar Chart, and insights

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Gain clarity on how you think, compete, and lead​

​2️⃣ Step Two:


Choose Your Monthly Membership Level

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All membership tiers include the DNA Assessment

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Each level builds on the one before it

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Access 12-week training courses, coaching, and long-term development tools

  • 🧠 Apex Competitive DNA Assessment

    59.99$
     
    🧩 Unlock your edge with the Apex Competitive DNA Assessment—an 80-question assessment that reveals your mindset, strengths, and growth areas to help you lead, focus, and perform at your peak.
     
    • 🧩 Full 80-question Apex Competitive DNA Assessment
    • 📄 Personalized PDF Profile + Radar Chart
    • 🧠 Breakdown of Your Archetype + Psychological Traits
    • 📈 Actionable Recommendations Tailored to Your Mindset

  • 🟢 Apex Foundation Level 1

    59.99$
    Every month
    Build your mental foundation. Start building the habits, identity, and confidence that elite performance demands.
     
    • ✅ Apex Competitive DNA Assessment
    • 📊 Personalized Profile + Radar Chart
    • 📘 Access to the Apex Curriculum (12-Week Courses)
    • 💡 Self-paced mindset training with weekly modules
    • 🎯 Actionable strategies based on your archetype

  • 🔵 Apex Accelerator Level 2

    79.99$
    Every month
    Activate your potential. Take your insights to the next level with 1-on-1 coaching and a personalized plan to push your growth.
     
    • Includes Everything in Foundation, PLUS:
    • 🎥 60-Minute 1-on-1 Coaching Session
    • 🧭 Custom Growth Roadmap
    • 📹 Session Recording (optional)
    • 🔐 Access to the Apex Mindset Curriculum

  • 🔴 Apex Legacy Lab Level 3

    99.99$
    Every month
    Lead with purpose. Leave a legacy. The highest level of Apex training—designed for serious athletes who want to lead, inspire, and create long-term impact.
     
    • Includes Everything in Accelerator, PLUS:
    • 🔁 Quarterly Apex Reassessments
    • 🎥 3 Private Coaching Sessions (1 each quarter)
    • 🔐 Access to the Apex Mindset Curriculum
    • 🏅 Apex Legacy Certificate (digital + print option)

"Greatness isn’t found in the spotlight—it’s built in the shadows through mindset, discipline, and relentless self-awareness."

Discover Your Competitive Archetype​

Every athlete has a dominant mindset — a core competitive identity that shapes how they lead, learn, and perform under pressure. At Apex, we’ve identified five primary archetypes, each with its own strengths and growth pathways.

Red heart icon representing the Intrinsic Motivator archetype, symbolizing passion, purpose, and self-driven athletic growth.

INTRINSIC
MOTIVATOR

Passionate. Self-Driven. Purposeful. 

 

Your motivation stems from within, fueled by personal growth and the satisfaction of mastering your craft.​

Gold crown icon illustrating the Alpha Leader archetype, denoting influence, vision, and confident leadership in athletes.

WARRIOR'S
SACRIFICE

Courageous. Selfless. Resilient.

 

You commit wholeheartedly, willing to make personal sacrifices for the greater good and to uphold the team's success.​

Gold crown icon illustrating the Alpha Leader archetype, denoting influence, vision, and confident leadership in athletes.

ALPHA
LEADER

Commanding, Visionary, Influential. 

 

Naturally stepping into leadership roles, you inspire and direct others with confidence, setting the standard for excellence.​

Purple knight chess piece representing the Strategic Technician archetype, focused on analytical thinking and tactical precis

STRATEGIC
TECHNICIAN

Analytical. Precise. Tactical. 

 

Approaches challenges methodically, leveraging strategy and skill to optimize performance and achieve objectives.​

Nautical anchor icon representing the Steady Anchor archetype, embodying stability, consistency, and dependable team support.

STEADY
ANCHOR

Reliable. Consistent. Supportive.

 

You provide stability and strength, maintaining composure under pressure and ensuring team cohesion through dependable performance.​

🔍 Ready to See What You’re Made Of?​

Apex Competitor logo featuring a triangle filled with bricks, next to the motivational tagline: Train Relentless. Think Sharp

​Discover exactly what the Apex Competitive DNA Assessment reveals about your mindset, strengths, and competitive edge.

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🎯 Preview a real Apex Profile to see how we break down the traits that shape elite athletes — from mental toughness to decision-making and leadership.

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🔗 [View a Sample DNA Snapshot]


Get a quick look at your dominant archetype and mindset profile.​​

 

🔗 [View a Full Apex Profile]


See the full breakdown—radar charts, trait scores, and personalized insights built to unlock your next level.​

Meet Antonio Harvey​

 

I’ve worn just about every hat in this game — from undrafted NBA longshot to pro player, coach, broadcaster, and mentor. But the role that means the most to me now is developer of people — helping athletes unlock not just their skill, but their full identity.

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The Apex Competitive DNA Assessment was born out of everything I’ve learned in over 25 years around the game. I saw gifted players fall short — not because they lacked talent, but because they lacked understanding of who they really were when it mattered most.

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I created Apex to change that.

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This isn’t just another personality quiz. It’s a high-performance tool built for competitors. A roadmap for athletes who want to train with clarity, lead with purpose, and grow from the inside out.
 

I’ve lived this. I’ve coached this. Now, I’m giving it to the next generation.

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— Antonio Harvey

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Founder, Apex Competitive DNA Assement 

Handwritten signature of Antonio Harvey, founder of Apex Competitive DNA Analysis.
Antonio Harvey, founder of Apex Competitive DNA Analysis, sitting confidently with hands clasped, representing his leadership
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