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A New Standard
for Athletic Greatness
Is Coming.

Reserve Your Spot

Get early access, free workbooks, and first dibs on launch pricing.

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Launching January 1, 2026 — join the launch list for exclusive early access, workbooks, and bonuses reserved for the first athletes who sign up.

Train the Mindset

Build elite confidence, routines, and pressure-ready habits used by high performers.

Understand Your Archetype

Identify your competitive identity and tailor training to your strengths.

Perform Under Pressure

Mental frameworks and drills refined from pro-level coaching and sports psychology.

Built by Athletes.

Proven by Champions.

I’ve experienced the full spectrum of the game, from undrafted NBA longshot to nearly a decade as a pro, then broadcaster, coach, and mentor.  After 25 years in elite sports, my focus is helping the next generation of athletes unlock their full mental potential. With firsthand experience under pressure, I created Apex Competitor: a mental training system that helps athletes understand themselves, respond to adversity, and grow from the inside out. Apex provides a roadmap to perform with clarity, purpose, and unshakable confidence. I’ve competed at the highest level, coached it, studied it—and now I’m passing it on.

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500 Terry Francine St. San Francisco, CA 94158

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